Thanks to an increase in niche beauty brands, the rise of the natural beauty industry, and an insatiable enthusiasm for Korean beauty products, we are in a golden age of beauty shopping right now. And there have never been more ways to get your hands on all of these products thanks to online beauty shopping.
Here, we’ve rounded up the 25 sites that are killing the beauty retail game, whether you’re looking for products for curly hair, hard-to-find sheet masks, or vegan lipstick.
Now grab your phone and go shop.
/cdn.vox-cdn.com/uploads/chorus_asset/file/7556059/kat_von_d_beauty.jpg)
Best Variety
Sephora: No list would be complete without the OG beauty retailer that arguably took beauty out from behind the department store counter. Its online experience is just as good, with hundreds of passionate, candid product reviews and an app that’s worth downloading for the exclusive deals alone. The retailer has been killing it lately by introducing new brands and offering tons of exclusives that no one else has.
Ulta: Ulta is growing in leaps and bounds, and a lot of that growth has been due to an improved online experience and a revamped rewards program that allows you to score all sorts of free stuff. It’s also still the only retailer totally dedicated to offering prestige and drugstore brands right next to each other; plus, there’s a huge haircare and hair tools department.
Dermstore: While not as large as the previous two, this underrated gem has a nice mix of natural brands and heavy-duty clinical skincare brands. (You can get harder-to-find brands like Skinmedica, Skinceuticals, and organic brand Eminence, too.) The makeup selection is also well-edited, featuring smaller brands like Pur and Jouer. As a bonus, Dermstore tosses in a generous handful of samples with e